Instagram Story Highlights are a powerful tool for businesses to showcase their brand identity, products, and promotions. These highlights allow you to keep your best and most important stories visible on your Instagram profile beyond the usual 24-hour limit. Here’s a comprehensive guide on how to use Instagram Story Highlights for a brand account.
1. **Creating Your Story Highlight**
To create a story highlight, start by uploading a story as you normally would. Once your story is live, go to your profile and tap the “New” button with the “+” sign below your bio. This will open up your archived stories where you can select the story you want to add as a highlight. After selecting the story, you can choose or create a new highlight and give it a name.
2. **Customizing Your Highlight**
You have the option to customize your highlight cover photo and title before adding it to your profile. This is crucial as it gives viewers an immediate visual cue about the content of that particular highlight. For instance, if you’re showcasing products, consider using high-quality images of your products as cover photos.
3. **Organizing Your Highlights**
Keep in mind that the order of your highlights matters since they are displayed from left to right on your profile. Make sure to arrange them in such a way that represents various aspects of your brand, such as product categories, customer testimonials, behind-the-scenes looks, or ongoing promotions.
4. **Utilizing Branded Content**
Leverage the power of branded content when creating highlights for business accounts. Incorporate consistent branding elements like logos, colors, and fonts into each cover photo and title to maintain visual cohesion across all highlights.
5. **Showcasing Products or Services**
Businesses can utilize highlights effectively by categorizing and showcasing their products or services by type or usage scenarios (e.g., seasonal collections). This creates an easy-to-navigate catalogue for potential customers visiting your profile.
6. **Highlighting Events and Promotions**
If your brand frequently hosts events or runs promotions, creating dedicated highlights ensures that these impactful moments remain accessible even after 24 hours have passed since posting the original stories.
7. **Sharing Behind-the-Scenes Content**
Humanize your brand by sharing behind-the-scenes glimpses into company culture or processes through dedicated highlights. This helps foster stronger connections with followers by offering transparency and authenticity.
8. **Call-to-Action Highlights**
Create specific call-to-action (CTA) highlights directing followers to make purchases, sign up for newsletters, visit websites, or participate in contests or giveaways – thereby driving valuable engagement beyond standard posts.
9. **Maintaining Relevance Over Time**
Regularly update and curate your highlights to reflect current promotions or trending topics related to your brand; this keeps older content from becoming obsolete while keeping followers engaged with fresh information.
By effectively utilizing Instagram Story Highlights on a brand account, businesses can effectively curate their content for optimal visibility while offering followers an engaging way to discover more about their products and services — ultimately helping build a robust online presence.
